The downturn and indies and large agencies

Campaign India delves into the advantages and disadvantages of being an independent agency in the downturn. Recently Sir Martin Sorrrell, giving the annual lecture of the Stationers’ and Newspaper Makers’ Company in London on the topic ‘Recession. Bath, Shower or Whirlpool -- which is it to be?’ said, “The Goliaths are picking up share while the Davids are under pressure, particularly as credit markets remain frozen.”