Taproot India brings in Sameer Aasht as head - strategy and business

Taproot India has brought in Sameer Aasht as head - strategy and business. Prior to this, Aasht was with Landor Associates.

On the appointment, Agnello Dias, chief creative officer and co-founder Taproot India, said, "We are confident that Sameer's wealth of experience and strategic acumen will add even more muscle to everything that Taproot India brings to the table and look forward to your continued cooperation in creating powerful value for your brands in the market place."

Santosh Padhi, chief creative officer and co-founder, Taproot India, said, "For Taproot India, it will be a huge plus to have someone who has worked on four sides of the table - advertising, marketing, design and digital across a diverse set of categories ranging across tourism and hospitality, FMCG, automotive,financial services, fashion, retail and luxury and more."

On his move, Aasht said, "Taproot is a dream agency for most professionals in the industry today. I absolutely look forward to co-creating the best solutions for the brands we handle."

In a career spanning 12 years, he has also worked with Rediffusion Y&R, Contract, TBWA, Percept H and Publicis Ambience. He has also been on the client end at Jet Airways, besides entrepreneurial stints at AlmaMaterPLC and Loveknits.org.