Joseph Arthur
Feb 27, 2025

Taboola introduces a ‘reimagined approach’ to driving full-funnel performance

With the launch of Realize, CEO Adam Singolda wants Taboola to move past its origins in native advertising to focus on the entire performance landscape.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

1 hour ago

Papa Kehta Hai… But AI has other plans

Intel flips a 90s anthem to ask if Indian kids are AI-ready — not just well-ranked.

23 hours ago

Brands turn BFFs on Friendship Day

How brands like McDonald’s, House of McDowell’s, Parle-G, Bingo! and more, drove connections and conversations from on a day that celebrated companionship.

23 hours ago

Dentsu whistleblower reports up by almost half in 2024

Among other holdcos, Publicis Groupe’s complaints more than doubled, while WPP’s report tally remained steady.

1 day ago

Rush hour or risk hour? Pulsar’s youth gambit

Bajaj’s Pulsar urges Gen Z to ditch the scroll and feel the rush — but is stunting the right high to sell?