Sunil Lulla, ex chairman and MD at Grey Group India, has been appointed as group CEO of Balaji Telefilms. The move is effective 25 May 2018.
Shobha Kapoor, MD, Balaji Telefilms, said, "We are pleased that Sunil will be joining us as group CEO and are confident that he is the right person to lead Balaji to the next stage of growth and value creation. He is a seasoned leader with a stellar leadership reputation and brings with him a wealth of consumer business experience. The Indian media sector is undergoing massive change which also creates enormous opportunities for us at Balaji Telefilms and Sunil will lead the efforts with the rest of the team to seize these opportunities and create value for all our stakeholders.”
Lulla said, "I am incredibly excited to join Balaji Telefilms at this stage of the company’s evolution into a B2C media business. Balaji Telefilms has a great combination of engaging and compelling content and distribution on the back of explosive growth in online video consumption. Balaji Telefilms is well positioned to become a leading player in the Indian media sector and I am motivated to join the leadership team and all the great people that have fuelled Balaji Telefilms success so far.”
In a career spanning over 30 years, Lulla has also worked with Saregama, MTV India, Sony, Times Television Network, Diageo and JWT among others.