Zee Entertainment Enterprises has announced the appointment of Sunil Buch as chief business officer (CBO). Buch is reporting to Punit Goenka, MD and CEO, ZEEL. In addition to being responsible for the business deliverables, Buch will also head network marketing, audience content research, brand activation and identity strategy.
Goenka said, “We are extremely happy to have Sunil join us as the chief business officer. As we work towards accomplishment of our Vision 2020 goals, we want to undertake enterprise-wide strategic initiatives that focus on not only enhancing business performance but also bring in operational excellence and efficiency across the network. We are confident that Sunil’s high degree of consumer connect, his creativity and communication skills coupled with his sharp business focus and ability to manage a wide spectrum will enable us to gain significant competitive advantage. ”
Buch said, “I look forward to joining ZEE at this exciting juncture. The path ahead is challenging yet filled with immense opportunity and I hope to contribute positively to this growth.”
Prior to joining ZEE, Buch was business head – Reliance Own Retail at Reliance Communications. He has also worked with Colgate – Palmolive, Johnson & Johnson, Leo Burnett and Marico.