Stop watching, start running: JWT's campaign for Sunfeast's marathon

JWT has launched a new campaign for ITC Sunfeast's marathon Sunfeast World 10K Run, an event that's slated to be held on 23 May in Bangalore.Some of the agency's clients such as ITC Hotels, Nike, Kingfisher, Times of India amongst others are associated with this event. The agency has created a TVC which positions the marathon as 'The Great Indian Festival of Running'.