Spikes Asia: Microsoft on the future of advertising

Microsoft Advertising’s session – ‘A vision of the future’ – provided delegates with more trend-spotting insights on where consumers are gravitating towards in the digital space, and how brands and marketers can hope to be part of their online conversations.Noted anthropologist and author Anna Kirah of CPH Design, spoke about how consumer attitudes and consumers are currently living in “the age of turbulence” as interconnectivity is aiding this turbulence, although not necessarily in a good or bad way.