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Bravery is about putting oneself in the line of fire and representing ideas that may cause trouble, Jose Miguel Sokoloff, president of Lowe Global Creative Council, told an audience at Spikes Asia this morning
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Marking the harvest festival of Onam, brands like JBL India, Lunchbox, JSW MG Motor launch special campaigns highlighting themes of family, tradition, and togetherness.
As India’s festive season pushes marketing spend to peak levels, shifting consumer journeys on the Open Web are redrawing brand playbooks.
It unveils Rhythm of BLR, a sonic identity adapted from Ricky Kej’s anthem, adding sound to brand strategy in transit hubs.
Dentsu is reported to be exploring divestment options including sale of a minority stake to a full sale of its overseas operations.