Sony Vaio says 'Go vivid' in new campaign

JWT has come up with a new TVC for Sony Vaio's new E Series laptops. The TVC, comprising of its brand ambassador, Kareena Kapoor, shows the actress in various 'vivid' colours (blue, pink and green) epitomising the new colourful range of laptops created by Sony.

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Sony Vaio says 'Go vivid' in new campaign

Commenting on the new commercial, Marasu Tamagawa, MD, Sony India, said, "The E Series models are designed keeping in mind, everyday ease of use. With vibrant, colourful looks, the new E Series laptops are perfect for everyday browsing, blogging or enjoying one’s digital media collection. With the message of ‘Go vivid’, brand Vaio sets a befitting tone with youngsters making them the proud owners of great looking, vibrant laptops. Our brand ambassador, Kareena is a cool youth-icon who exudes a tremendous sense of style that resonates well with brand VAIO.”

Brand ambassador for Sony Viao, Kareena Kapoor, said, “ 'Go vivid’ is an expression that transcends simplicity, and highlights the vivacity of life. VIVID is standing-out, it’s being truly bold, refreshing & effervescent and that’s why I see a direct connect with my personality.”

The film has been produced by Roopak Saluja, Kirk Dias, Amarjeet Kaur & Varun Mohta from Bang Bang Films.

Managing director/executive producer, Bang Bang Films, Roopak Saluja, said, "Having worked on Sony before, albeit for Cybershot and not Vaio, we're rather familiar with how to bring alive style to support the positioning that these brands occupy. JWT's concept was bang on brief and our Danish director, Esben Tonneson's treatment took the film to a level that elicited massive praise from the Sony management. Kareena is one of the few top actresses we hadn't worked with so far. The shoot was highly technical, using motion control, requiring her to replicate her movement down to millimeter precision and that too several dozen times. But she delivered with great aplomb.

WATCH TVC here