Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Jun 28, 2010
Sony Vaio says 'Go vivid' in new campaign
JWT has come up with a new TVC for Sony Vaio's new E Series laptops. The TVC, comprising of its brand ambassador, Kareena Kapoor, shows the actress in various 'vivid' colours (blue, pink and green) epitomising the new colourful range of laptops created by Sony.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Opinion
Oct 13, 2025
Knocking down new doors to creativity
.png&h=268&w=401&q=100&v=20250320&c=1)
Marketing
Sep 01, 2025
Festive marketing in 2025: Premiumisation, ...
Just Published
Media
19 hours ago
OpenAI hires creative leadership from Google and Apple
Julia Hoffmann and Andrew McKechnie join the ChatGPT parent in new roles.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Marketing
19 hours ago
Why L’Oréal’s CMO is betting on startups to keep ...
To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate innovation, deliver personalised beauty experiences, and pioneer new technologies.
Marketing
20 hours ago
Schneider Electric’s case for being a local global ...
Global marketing director Richa Khera explains how the India-born ‘Green Yodha’ platform scales globally by tightening cultural guardrails and letting employees, not brand scripts, carry sustainability narratives.
.png&h=268&w=401&q=100&v=20250320&c=1)
Advertising
21 hours ago
How brands can have their (plum) cake and eat it too
A recent Kantar analysis found that very few festive ads succeed in delivering both cultural warmth and clear brand impact.
