Soho Square bags Franklin Templeton’s creative mandate

Franklin Templeton, a player in the mutual funds category, has appointed Soho Square to handle its creative duties. The agency won the account following a multi-agency pitch which begun in January 2013.

On the win, Samrat Bedi, head of office, Soho Square, Mumbai, said, "We won the account in April and work has begun since then. A new campaign should be out in a couple of weeks. Along with a TVC which is on the agenda, we'll be doing ATL, BTL and creating some digital creatives too."

Prior to this, M&C Saatchi handled the business.