Digital
Jenny Chan
Nov 09, 2017

Singles Day: Big questions and predictions for China's huge online shopping festival

Ahead of Alibaba's massive ecommerce—sorry, we mean 'new retail'—event Saturday, we gather forecasts on what will consumers buy, how JD.com will counter and what numbers we can expect to see.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

2 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

WPP brings in McKinsey to advise on strategic review

3 WPP brings in McKinsey to advise on strategic review

McCann hits the right note with Hero Splendor’s life symphony

4 McCann hits the right note with Hero Splendor’s life symphony

Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

5 Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

Why almost every brand you know apologised

6 Why almost every brand you know apologised

Why Shah Rukh Khan still rules India’s brand universe at 60

7 Why Shah Rukh Khan still rules India’s brand universe at 60

Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

8 Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Can movies move the needle on child trafficking?

9 Can movies move the needle on child trafficking?

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

10 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

Related Articles

Apple leads as US dominates Kantar's Top 100 Global Brands
Advertising
May 16, 2025
Staff Reporters

Apple leads as US dominates Kantar's Top 100 Global ...

Mondelēz China executives reportedly questioned in e-commerce investigation
Advertising
Jul 31, 2024
Rahat Kapur

Mondelēz China executives reportedly questioned in ...

Singles Day: 'Olympics of commerce' resets rules for agencies
Digital
Nov 13, 2017
Jenny Chan

Singles Day: 'Olympics of commerce' resets rules ...

WPP’s Mark Read on how GroupM needs to improve, China woes and ‘cautious’ clients
Advertising
Aug 14, 2024
Gideon Spanier

WPP’s Mark Read on how GroupM needs to improve, ...

Just Published

Numero Uno charts a renewed path after operational setback
Advertising
17 hours ago
Campaign India Team

Numero Uno charts a renewed path after operational ...

Following an operational disruption earlier this year, the renewed brand direction focuses on resilience, intent and community connection.

The new frontier in brand storytelling
Marketing
20 hours ago
Campaign India Team

The new frontier in brand storytelling

IAA India and Snapchat brought together agencies and creators for a hands-on look at AR’s growing role.

Cross-screen analysis reveals major incremental reach for sports advertisers
Advertising
20 hours ago
Campaign India

Cross-screen analysis reveals major incremental ...

Here's something that might surprise media planners: when someone watches live sports on their TV, and someone else watches on their phone, they're probably not the same person switching devices. They're actually different audiences.

The Family Man S3 drives expansive multi-platform launch takeover
Advertising
21 hours ago
Campaign India Team

The Family Man S3 drives expansive multi-platform ...

Amazon Prime Video and WPP OpenDoor executed a multi-platform rollout for The Family Man Season 3, integrating the series into everyday viewer environments.