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Ahead of Alibaba's massive ecommerce—sorry, we mean 'new retail'—event Saturday, we gather forecasts on what will consumers buy, how JD.com will counter and what numbers we can expect to see.
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.
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The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.