The Digital Street has appointed Siddhant Mazumdar as chief operating officer.
Mazumdar moves from Vice Media where he was sales director. At The Digital Street he will 'work closely' with Shrikant Menon, CEO and managing partner.
Menon said, “Sid brings with him a wealth of experience in the digital domain with both strategic thinking and operational excellence. Our shared belief in delivering platform agnostic communication solutions is at the centre of why The Digital Street exists as a partner to our clients. It is a sign of great intent and ambition for The Digital Street and I’m excited to have him onboard.”
Mazumdar said, “I’m excited to join The Digital Street as this is a remarkably forward thinking agency that is built on a model worthy of the times we are in. Agencies can no longer afford to work in silos locked down by a single medium and in order to crack a winning campaign, we need to be able to produce for every touchpoint while keeping digital at the centre. This is why I feel I couldn’t have joined at a better time in the agency’s history as today The Digital Street has the ability to go beyond just pure play digital and also deliver everything from short/long format content to experiences, innovations to OOH - all under one roof!”
Mazumdar started his career in 2007 with OgilvyOne. He has also worked with Interactive Avenues and Ignitee Digital Solutions.