Campaign India Team
Apr 30, 2014

Scarecrow bags creative duties of Kenneth Cole, Steve Madden and Quiksilver

The brands entered India through a JV with Reliance Brands

Scarecrow bags creative duties of Kenneth Cole, Steve Madden and Quiksilver
Scarecrow Communications has been appointed creative agency for fashion brands Kenneth Cole, Steve Madden and Quiksilver. Scarecrow won the business without a pitch. The three brands have entered India through a JV with Reliance Brands.
 
Manish Bhatt, founder director, Scarecrow Communications, said, “What makes this triple acquisition really exciting is the fact that while all three brands are iconic, each has a unique tone of voice. They all have done some really brave, clutter-breaking work, globally. It’s indeed a privilege to work on brands with such great legacy.”
 
Kavita Khiara, marketing head, Steve Madden and Kenneth Cole, said, “Bringing in a freshness and yet carrying forward the soul of the brand is a communication challenge that we see the team at Scarecrow well adept at handling."
 
 
Sarvesh Raikar, senior creative director, Scarecrow Communications, added, “Fashion advertising has really evolved, globally. We have seen apparel catalogues sold as music albums! Not just ATL and digital, but even retail and promo-led communication offers huge scope for innovations today. Our young, tech-savvy and highly talented team makes us believe these brands are right up our alley!” 
 
The agency's Mumbai office will work on the account.
Source:
Campaign India