UTV has brought on board Sameer Pitalwalla as business head – 3G for its digital arm UTV Interactive. He will be responsible for driving the 3G initiatives across platforms for the UTV Interactive division.
Prior to joining UTV Interactive, Pitalwalla worked with the Times Group, where he was a part of the creation of Times Audience Network (TAN). He was also the business head of Follo, the group's recent foray into digital distribution of celebrity content.
Commenting on Pitalwalla’s appointment, MK Anand, chief executive officer, UTV Interactive, said, “We are very bullish about the 3G space and have lined up aggressive plans under the UTV Interactive banner. We have been on the prowl to have the right person to lead this initiative and are happy to have Sameer on board to drive this business. With Sameer’s tremendous knowledge and expertise in the digital space and our ambitions, we are rearing to take the digital industry to an all new level."
“UTV Interactive has aggressive plans on the 3G space and I am very excited to be part of a growing business and a team which is so passionate about bringing constant innovation across all digital mediums. I look forward to a very fulfilling tenure with UTV and extend my contribution with path breaking initiatives through this new role,” said Pitalwalla.