RummyCulture assigns media mandate to Motivator

Account won post a multi-agency pitch

Jul 28, 2021 05:54:00 AM | Article | Campaign India Team

Motivator has bagged the media mandate for RummyCulture. The mandate includes the brand’s traditional and digital media duties including media strategy and planning, media investment, media activation, and content.
The account was won following a multi-agency pitch. The agency's Gurugram office will handle the account. 
RummyCulture was launched in 2017 by GamesKraft.
Amit Kushwaha, head - brand strategy, GamesKraft Technologies, said, “Being a digital first and data driven company, we always wanted a partner who had the ability to understand various forms of data and leverage it for marketing campaigns. Motivator has showcased great capability to leverage and attribute these to campaign performances and that led to this partnership. We look forward to integrating our marketing strategies with their data driven campaign approach”.
Mausumi Kar, managing director, Motivator said, “We are delighted to be working with RummyCulture. It is a proud moment for us to partner with a new-age business committed towards providing fair and secure gaming to its players. The online gaming industry is an emerging sector in our economy and has grown leaps and bounds in the last few years. We are looking forward to adding value to RummyCulture and supporting their growth momentum in the months to come".
Aman Kochhar, managing partner- North and East, Motivator India, said, “We are delighted to onboard RummyCulture at Motivator. With the growth momentum in the gaming industry spiking in the last few years we see a clear and speedy growth path of brands like RummyCulture. At Motivator, with our data, digital and content framework for emerging brands we see a great fit with RummyCulture. Look forward to partnering with them in this phase of blistering growth.”