Pepperfry appoints Motivator to handle media planning

Motivator has bagged the media duties of online furniture and home products player Pepperfry. The agency will handle traditional and digital media planning. 

 

Kashyap Vadapalli, CMO, Pepperfry, said, "We are confident about Motivator’s ability to deliver innovative strategies to assist us in building a strong consumer brand. Their fresh approach towards media planning and the strong synergy with our plans makes it a cohesive partnership. We look forward to work with them.”

 

Trishul Bhumkar, GM, Motivator, said, “Its an exciting challenge to change the way Indian consumers buy furniture and we are excited to be a part of this challenge. In continuance of working with client who expect business results rather than only media strategies, PepperFry is a great addition to the family. Motivator's best foot is forward in this challenge."