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Registration for the 57th Cannes Lions International Advertising Festival, to be held from 20-26 June 2010, is now open. Those wishing to register, can do so online at www.canneslions.com. The organisers say the prices for all delegate and entry packages remain at 2009 levels.
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Respondents often referred to ads by generic terms like ‘mobile ad’ / ‘clothes ad’, the 10-city study found.
Agencies need to rethink their role. Beyond crafting messages, they should act as conscience keepers to ensure that ‘purpose’ isn’t reduced to a positioning strategy.
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Srinivasan joins Publicis after seven years at BookMyShow.