Rediffusion Y&R wins Arrow biz

Rediffusion Y&R's Bangalore office has won the creative mandate for premium men's wear brand Arrow, following a multi-agency pitch. The size of the account is estimated to be between Rs. 6-7 crore. Arrow's business has moved to Rediffusion Y&R from Alok Nanda Communications. Other advertising agencies such as Bates, Saatchi & Saatchi had participated in the pitch.

Speaking about the win, Minakshi Achan, executive vice president & executive creative director, Rediffusion – Y&R, South, said, “I am absolutely delighted with the opportunity to do some memorable work on Arrow. It’s an exciting category and I am looking forward to the times ahead.”

Said J. Suresh, CEO Arvind Brands, “We wanted to have a fresh perspective on the brand and Rediffusion brought that to the table. They displayed a keen understanding of the category and a strong sense of the business.”