In addition to this announcement, Virgin Mobile has also rolled out its GSM services in the country, starting with the southern circles. Virgin Mobile claims it has entered the GSM market with the objective of helping youth leverage and use the power of their network of friends.
Said Sir Richard Branson, chairman and founder of the Virgin Group, "The Virgin Mobile brand in India has created distinct benchmarks in the youth segment since the time of it's launch. The success of the brand will now be leveraged further with the launch of its GSM offerings, bringing the youth an international mobile telephony experience. This moment of triumph truly emphasises the group’s focus on deepening its presence in one of the most exciting markets in the world.”
Added M.A. Madhusudan, chief executive officer, Virgin Mobile India, “The launch of Virgin Mobile India’s GSM services is a momentous occasion for all of us. It is yet another leap for the brand to target a wider reach in the burgeoning mobility market and offer greater flexibility to the youth of India. We are launching our services and we intend to stir the GSM space with another ten firsts. As the only mobile service brand designed for youth, we aim to provide them the most innovative and differentiated offerings with the experience of a world class network."
Pictured left to right: MA Madhusudan, Genelia D'Souza, Anil Sardana, MD, Tata Teleservices Limited at the launch of Virgin Mobile's GSM services.