GroupM has announced that Rajul Kulshreshta will be taking over as the Managing Director of Kinetic, the Outdoor Agency from the Group. He has been with GroupM for the past six years, initially heading the LG business, and then going on to head Motivator. Motivator will be led by Sundeep Sharma, Country Head who will administratively report into Ajit Varghese, MD Maxus. Kulshreshta replaces Madhuri Sapru, who moved out in September 2010 as the Managing Partner at Kinetic.
Confirming the development, Vikram Sakhuja, Chief Executive Officer - South Asia, GroupM, said, “As OOH becomes more strategic and even more integrated into the communication plan, we are very excited to have Rajul bring his comprehensive media skills and experience to add accountability and scale to the OOH plans.”
Kinetic, a part of the WPP group, understands how brands can connect with people’s lifestyles and the environments they interact with. Kinetic was formed in 2005 and now operates across 23 countries with annual billing in excess of USD 4 billion. In India Kinetic is parent to two OOH Agency brands - Portland and Poster Publicity.