Campaign India Team
Mar 12, 2009

Rajesh Iyer joins as business director, The Bridge

The Bridge has hired Rajesh Iyer (pictured) as business director. The Bridge is the specialist entertainment and embedded marketing unit of Starcom MediaVest Group (SMG) and ZenithOptimedia. Iyer will be based out of Mumbai and will report to Ravi Kiran, CEO-South Asia, SMG.The Bridge has also announced that Pranay Anthwal, general manager- India, The Bridge has put in his papers in the company. He has been heading the unit for the last five years.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

1 hour ago

KIT Global pushes ‘minimum viable data’ for smarter ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.

1 hour ago

Mark Penn’s challenger playbook: Cockroach DNA, ...

At Cannes Lions, the challenger network’s CEO outlines a $5 billion ambition, a $ 20 million-a-quarter AI investment, the closing of the ADK Global acquisition, and why spectacle still works in marketing.

4 hours ago

Influencers versus employees: Who builds brand ...

AnyMind Group's deputy head of publisher growth for India explains when to use advocacy, when to go for scale – and why smart marketers use both.

5 hours ago

41% of adland fears AI will stifle creativity

In an industry built on originality, storytelling, and brand expression, the creeping influence of algorithmic solutions is viewed with both curiosity and concern.