Kate Magee
Jun 15, 2015

Publicis Worldwide launches heritage inspired logo

Publicis Worldwide is rolling out a new global logo to help differentiate the network from its owner Publicis Groupe

Publicis Worldwide launches heritage inspired logo
The new logo has been inspired by the Art Deco-style sign on Publicis founder, Marcel Bleustein-Blanchet's first office door in 1926. He later brought that door to the agency’s Champs Elysees offices in the 1950s.
 
The logo will launch across all of Publicis Worldwide’s offices in 84 countries.
 
The revamped design has been created to distinguish its branding from that of the holding company, Publicis Groupe, which is headed up by Maurice Lévy, the chairman and chief executive.
 
Arthur Sadoun, the global chief executive of Publicis Worldwide, said: "In many ways the new design reflects our Publicis DNA and what we aim to do for every client we work with. And that is, lead the change.
 
"The new logo’s Art Deco borrows from our past and the legendary story of Marcel Bleustein-Blanchet, but intentionally incorporates modern characteristics such as symmetry and simplicity."
 
The logo was conceived and developed by Publicis Worldwide North America.
 
(This article was first published on campaignlive.co.uk)

 

Source:
Campaign India

Related Articles

Just Published

1 day ago

Arthur Sadoun on ‘massively increasing gap’ on ...

Publicis CEO spoke to Campaign at Q2 results.

2 days ago

Agencies, read the room: Clients want more than ideas

The Marcom Avenue’s founder reveals seven hard truths clients wish agencies knew—beyond pitches, awards and buzzwords. Hint: Accountability, empathy, and business impact top the list.

2 days ago

Dentsu Lab in India trades innovation theatre for ...

With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick marketing hacks.

2 days ago

KIT Global pushes ‘minimum viable data’ for smarter ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.