Publicis Ambience has won the creative mandate of Henko detergent of Jyothy Laboratories Ltd. (JLL). The agency's Mumbai branch will handle the business. Industry sources estimate the size of the business to be around Rs 15 crores.
The Henko account was won post a multi-agency pitch in July this year, a result of an agency-partner realignment post the merger of JLL and Henkel (according to reports, JLL has a 83.65 percent ownership stake in Henkel now). According to sources, around 8 creative agencies participated in the first round that was purely strategic, of which 3 were invited to make creative presentations.
K.Raghavendra, general manager, marketing services, Jyothy Laboratories, said, “We are pleased to have Publicis Ambience on board for Henko. We believe the team has huge potential to help us garner a sizeable market share in this highly competitive category. Their conviction in the presented strategy followed with creative helped us choose them amongst the other competing agencies.”
Ashish Khazanchi, vice chairman and national creative director, Publicis Ambience, said, “It’s rare these days to work on a client like JLL , who completely trusts the agency and believes in the power of the ‘idea’. We will try to live up to the faith placed in us by delivering some memorable work on Henko’.”
Paritosh Srivastava, executive vice president and branch head Mumbai, said, “It's been a very satisfying win considering the rigorous pitch process followed with multiple stages and the competition. It's hugely challenging to work on a brand fighting to create a foothold in a competitive category with strong established players, Henko gives us this opportunity and responsibility. The win is testimony to the teamwork and passion displayed by the agency.”
The team that worked on the pitch led by Srivastava included Anirban Mozumdar from planning; Sunanda Chadha led the account management team and Ashish Khazanchi and Vivek Rao led the creative team.