PR Professionals (PRP) has announced the appointment of Praveen Singh as associate vice president.
He will be responsible for client strategic communications.
Singh will be based in the agency's Gurugram office.
His last full-time stint was with Integral Advisory Services, where he was advisor - strategic communications till February 2021. He is also the founder of Stratergyverse Consulting.
Sarvesh Tiwari, founder and managing director, PR Professionals, said, congratulated Praveen on his appointment, saying, "I look forward to Praveen Ji infusing new ideas into the organisation, which will help PRP scale even greater heights. I anticipate him becoming a valuable asset to the organisation."
Singh said, "Today, the audience is exposed to an overwhelming amount of content. In a real-time environment, capturing their attention is becoming increasingly difficult. It necessitates a strategic perspective and planning. I am excited to be joining PR Professionals, which is already making an impact in this field with an impressive list of clients. I would bring my learnings together to deepen the impact.”
In a career spanning over 18 years, he has also worked with Sahara India and Adfactors PR, among others.
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