Prasanna Sankhé, national creative director, Publicis Ambience is moving on from the agency. Confirming the move, Sankhé told Campaign India that he was yet to decide on his next move and was evaluating his options.
He said, "There are a couple of advertising options that are open, there is also an opportunity in the field of design which is challenging. There is yet another opportunity which is more in the holistic area of Brand management and growth. I still have to figure out which path will be the most challenging and stimulating for me in the future."
Talking about his time at Publicis Ambience, he said, "It's been a wonderful three years at Publicis. Since I became national creative director around early 2008, the mandate in front of me was very clear- create big, popular campaigns, to make Publicis amongst the top three agencies at Goafest and improve our performance at the international awards as well. While creating the campaigns for Citibank, Himani Fast Relief, RBI, Park Avenue DEOs, it gives me great satisfaction that we have managed to be in the top three agencies two years in a row at Goafest, including a Cannes Gold in 2010."
He added, "I wish Publicis all the best and hope that this tradition is carried forward in this as well as the coming years. Now that I feel a sense of fulfillment, I am seeking out bigger challenges to grow up to."
Sankhé developed the recent RBI TV campaign that was launched by Publicis Ambience and was also behind the work for Park Avenue DEOs for the agency.