IdeateLabs has announced the elevation of Porus Jose as chief creative officer. Jose has been with the agency for four years and was creative head prior.
The agency has also appointed Ashwini Vyas and Sajid Dadarkar as senior creative directors. The duo will report to Jose.
Jose said, “Experimentation is the cornerstone of great creative work. It’s one of the beliefs that Ash and Sajid share. The freshness of their thinking and their approach towards work will not only go a long way in bolstering the brands we work with, but will also bring cohesiveness in the team and boost the spirit. It is also an exhilarating time for the agency with a whole host of new initiatives and client wins. I am excited to be leading this team as we go marching into the digital-first future.”
Vrutika Dawda, Director, IdeateLabs, added, “Team IdeateLabs has always been the hub of creative professionals. Porus is an integral part of the think tank at IdeateLabs and has contributed immensely to the growth of the agency. Adding Ash and Sajid to the team will up the ante of our creative offerings. The idea is to make them the brand custodians, and inculcate the sense of ownership, accountability and responsibilities in the creative function. They will be the driving force in taking our clients from ‘satisfied’ to ‘delighted’. I’m sure the team will benefit immensely from this senior leadership, led by Porus."