Campaign India's editorial team has picked their favourite campaigns from those published on the website during the week.
This week, the team found two pieces of work that stood out.
As always, we're going alphabetically:
Cult.fit (conceptualised by Bare Bones Collective)
A resolution to work out this year without spelling it out! Nothing preachy about it!
The films, through relatable binge-worthy content gives its consumers a reality check and encourges them to kickstart their fitness journey.
Lenskart (conceptualised by Tanmay Bhat, Puneet Chadha, Devaiah Bopanna, Deep Joshi and Vishal Dayama)
The brand film uses reverse psychology to showcase how the protagonist is looking for a more expensive price tag to maintain status-quo for an affordable product which he’s smitten by. The dialogue between Karan Johar and the brand’s founder makes it look even more authentic.