P&G rolls out improved Pantene line

Procter & Gamble has launched a refreshed line of its shampoo brand, Pantene with new 2X Pro-V formula. The FMCG-major has roped in Katrina Kaif as Pantene's brand ambassador."In keeping with P&G's commitment to innovation to provide superior quality products which improves lives of consumers, we have completely revolutionized and redesigned the existing Pantene range to Double Pro – V Pantene," said Sonali Dhawan, director, P&G Beauty Care.