Procter & Gamble has launched a refreshed line of its shampoo brand, Pantene with new 2X Pro-V formula. The FMCG-major has roped in Katrina Kaif as Pantene's brand ambassador.
"In keeping with P&G's commitment to innovation to provide superior quality products which improves lives of consumers, we have completely revolutionized and redesigned the existing Pantene range to Double Pro – V Pantene," said Sonali Dhawan, director, P&G Beauty Care.
"Katrina is the perfect beauty icon with healthy, strong & beautiful hair. She exemplifies the Pantene ideology of 'inner strength that makes you shine on the outside' and is a true reflection of Pantene's image and its promise to consumers," added Dhawan. "Having worked with Katrina on a few Pantene assignments in the past and seeing the great fit between her and the New Pantene with 2X Pro- V, we have signed her on as Pantene's official brand ambassador."
P&G rolls out improved Pantene line
Procter & Gamble has launched a refreshed line of its shampoo brand, Pantene with new 2X Pro-V formula. The FMCG-major has roped in Katrina Kaif as Pantene's brand ambassador."In keeping with P&G's commitment to innovation to provide superior quality products which improves lives of consumers, we have completely revolutionized and redesigned the existing Pantene range to Double Pro – V Pantene," said Sonali Dhawan, director, P&G Beauty Care.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
When creator content goes mainstream
There's no denying that creators have completely changed the entertainment landscape, and now AI is only going to empower them further, suggests UM's William Wun.
Best Places to Work Asia-Pacific 2024: Entries open
Celebrate APAC agencies and brands' outstanding achievements in improving workplace cultures.
The changing face of political ad campaigns in India
From the era of booming TV ads to flooding social media in 2024, digital has completely reshaped the way in which political parties are approaching elections in India. Campaign speaks to industry experts to find out how and why.
Beyond the box: The future of television in the OTT era
Renowned movie producer and television maverick Rabindra Narayan shares his insights on why over-the-top (OTT) platforms are poised to change the TV game now, and forever more.