Campaign India Team
Feb 18, 2009

P&G rolls out improved Pantene line

Procter & Gamble has launched a refreshed line of its shampoo brand, Pantene with new 2X Pro-V formula. The FMCG-major has roped in Katrina Kaif as Pantene's brand ambassador."In keeping with P&G's commitment to innovation to provide superior quality products which improves lives of consumers, we have completely revolutionized and redesigned the existing Pantene range to Double Pro – V Pantene," said Sonali Dhawan, director, P&G Beauty Care.

P&G rolls out improved Pantene line

Procter & Gamble has launched a refreshed line of its shampoo brand, Pantene with new 2X Pro-V formula. The FMCG-major has roped in Katrina Kaif as Pantene's brand ambassador.
"In keeping with P&G's commitment to innovation to provide superior quality products which improves lives of consumers, we have completely revolutionized and redesigned the existing Pantene range to Double Pro – V Pantene," said Sonali Dhawan, director, P&G Beauty Care.
"Katrina is the perfect beauty icon with healthy, strong & beautiful hair. She exemplifies the Pantene ideology of 'inner strength that makes you shine on the outside' and is a true reflection of Pantene's image and its promise to consumers," added Dhawan. "Having worked with Katrina on a few Pantene assignments in the past and seeing the great fit between her and the New Pantene with 2X  Pro- V, we have signed her on as Pantene's official brand ambassador."

Source:
Campaign India