Campaign India Team
Feb 18, 2009

P&G rolls out improved Pantene line

Procter & Gamble has launched a refreshed line of its shampoo brand, Pantene with new 2X Pro-V formula. The FMCG-major has roped in Katrina Kaif as Pantene's brand ambassador."In keeping with P&G's commitment to innovation to provide superior quality products which improves lives of consumers, we have completely revolutionized and redesigned the existing Pantene range to Double Pro – V Pantene," said Sonali Dhawan, director, P&G Beauty Care.

P&G rolls out improved Pantene line

Procter & Gamble has launched a refreshed line of its shampoo brand, Pantene with new 2X Pro-V formula. The FMCG-major has roped in Katrina Kaif as Pantene's brand ambassador.
"In keeping with P&G's commitment to innovation to provide superior quality products which improves lives of consumers, we have completely revolutionized and redesigned the existing Pantene range to Double Pro – V Pantene," said Sonali Dhawan, director, P&G Beauty Care.
"Katrina is the perfect beauty icon with healthy, strong & beautiful hair. She exemplifies the Pantene ideology of 'inner strength that makes you shine on the outside' and is a true reflection of Pantene's image and its promise to consumers," added Dhawan. "Having worked with Katrina on a few Pantene assignments in the past and seeing the great fit between her and the New Pantene with 2X  Pro- V, we have signed her on as Pantene's official brand ambassador."

Source:
Campaign India

Related Articles

Just Published

1 hour ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

2 hours ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

5 hours ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

6 hours ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.