Campaign India Team
Feb 18, 2009

P&G rolls out improved Pantene line

Procter & Gamble has launched a refreshed line of its shampoo brand, Pantene with new 2X Pro-V formula. The FMCG-major has roped in Katrina Kaif as Pantene's brand ambassador."In keeping with P&G's commitment to innovation to provide superior quality products which improves lives of consumers, we have completely revolutionized and redesigned the existing Pantene range to Double Pro – V Pantene," said Sonali Dhawan, director, P&G Beauty Care.

P&G rolls out improved Pantene line

Procter & Gamble has launched a refreshed line of its shampoo brand, Pantene with new 2X Pro-V formula. The FMCG-major has roped in Katrina Kaif as Pantene's brand ambassador.
"In keeping with P&G's commitment to innovation to provide superior quality products which improves lives of consumers, we have completely revolutionized and redesigned the existing Pantene range to Double Pro – V Pantene," said Sonali Dhawan, director, P&G Beauty Care.
"Katrina is the perfect beauty icon with healthy, strong & beautiful hair. She exemplifies the Pantene ideology of 'inner strength that makes you shine on the outside' and is a true reflection of Pantene's image and its promise to consumers," added Dhawan. "Having worked with Katrina on a few Pantene assignments in the past and seeing the great fit between her and the New Pantene with 2X  Pro- V, we have signed her on as Pantene's official brand ambassador."

Source:
Campaign India

Related Articles

Just Published

1 day ago

Parle retains top spot as India’s most chosen ...

Britannia clinches OOH leadership hat-trick, as per the Worldpanel Brand Footprint India 2025 report.

1 day ago

AI makes space for risk — if creatives dare take it

Landor’s global chief creative officer Teemu Suviala argues efficiency should fuel experimentation, not sameness, as advertising wrestles with AI, data obsession and risk aversion.

1 day ago

Asia can’t win globally if it doesn’t back itself ...

Asia has the creative firepower, the campaigns, the awards. What’s missing, David Guerrero writes, is seeing, decoding, and defending each other across markets.