Advertising Marketing
Eularie Saldanha
May 07, 2021

Performance, success aren’t down to being quiet; you have to brag: David Haigh

At an IAA Masterclass event, the consultant spoke about the role of brands in various sectors, their relationship with finance and how advertising will retain its importance for times to come

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Apollo Tyres replaces Dream11 as Team India jersey sponsor

1 Apollo Tyres replaces Dream11 as Team India jersey sponsor

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

2 Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

3 GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

Arjun Kapoor’s meme face becomes ‘Call Me Chunky’s’ ace

4 Arjun Kapoor’s meme face becomes ‘Call Me Chunky’s’ ace

Jonty Rhodes dives into cashback chase

5 Jonty Rhodes dives into cashback chase

Nike flips the script: From action to intention

6 Nike flips the script: From action to intention

AI’s double-click: More speed, less soul?

7 AI’s double-click: More speed, less soul?

Kia's Sonet embarks on a journey of uncharted thrill

8 Kia's Sonet embarks on a journey of uncharted thrill

Retail One kiosks put Nestlé’ Professional’s growth recipe to test

9 Retail One kiosks put Nestlé’ Professional’s growth recipe to test

Eknath Shinde's message to advertising, marketing and media professionals

10 Eknath Shinde's message to advertising, marketing and media professionals

Just Published

What the almost-cancellation of Jimmy Kimmel means for creatives
Opinion
50 minutes ago
Kelsey Lindell

What the almost-cancellation of Jimmy Kimmel means ...

A pep talk for creatives in the age of authoritarianism.

Advertisers hold the keys to reviving UN sustainability goals
Opinion
1 hour ago
Frank Maguire

Advertisers hold the keys to reviving UN sustainabil...

Most people are not reading through 50-page sustainability reports. That’s where creativity comes in.

SS Rajamouli lens turns scooter launch into screen spectacle
Advertising
1 hour ago
Campaign India Team

SS Rajamouli lens turns scooter launch into screen ...

Hero MotoCorp’s Destini 125 campaign borrows the director’s big-screen flair, positioning the scooter as a futuristic yantra built for aspirational riders.

TV reclaims spotlight as appointment viewing shapes advertising
Opinion
1 hour ago
Rajiv Gopinath

TV reclaims spotlight as appointment viewing shapes ...

Linear TV is narrowing but sharpening, with live sport, reality shows and cultural tentpoles driving attention, co-viewing and media planning resets.