Campaign India Team
Mar 14, 2012

Percept wins the creative duties for Ditto

Ditto is the over-the-top TV distribution platform launched by Zee New Media

Percept wins the creative duties for Ditto

 

Percept has bagged the creative duties for Ditto, the OTT (over-the-top) TV distribution platform launched by Zee New Media. The account was won following a multi-agency pitch. 
 
Confirming the development, Manoj Padmanabhan, head, marketing, Zee Digital, said, "Since this is a new category in India, we were looking for an intrinsic understanding of new technologies and media consumption trends. Percept/H was a winner in terms of understanding of the business and also in terms of crafting impactful creative."
 
Ditto was launched on 29 February with an event the help of a launch event created by Percept ICE.
Source:
Campaign India

Related Articles

Just Published

2 hours ago

As newsprint prices go up, industry seeks help from ...

Ahead of the 2021 Union Budget, the INS has asked Union finance minister Nirmala Sitharaman to help print media tide over the crisis that the pandemic caused

4 hours ago

Haymarket records annual profits of £8.3m despite ...

More than 75% of revenues came from digital, data and live activity

4 hours ago

Does Publicis M&A chatter show holding companies ...

Private equity has been looking at agency groups

5 hours ago

82.5 Communications bags Slice's creative mandate

Agency's Bengaluru office to handle the fintech service for the youth