Percept has bagged the creative duties for Ditto, the OTT (over-the-top) TV distribution platform launched by Zee New Media. The account was won following a multi-agency pitch.
Confirming the development, Manoj Padmanabhan, head, marketing, Zee Digital, said, "Since this is a new category in India, we were looking for an intrinsic understanding of new technologies and media consumption trends. Percept/H was a winner in terms of understanding of the business and also in terms of crafting impactful creative."
Ditto was launched on 29 February with an event the help of a launch event created by Percept ICE.
