Archana Anand, vice president and head – global business development, performance marketing and life cycle management, Zee Digital Convergence (ZDCL), has been elevated as the business head of its OTT offering dittoTV. She replaces EVP and business head Manoj Padmanabhan, who ran ditto TV since August 2013, moving from parent Zee Network where he was head of digital marketing.
Anand will report to Debashish Ghosh, CEO. Prior to joining Zee, she was with OnMobile Global.
Ghosh said, “The OTT Industry is at an influx point with competition hotting up and things looking better than ever before in terms of choices for the end consumer. Content and broadcast behemoths have all woken up to this reality and are quickly ensuring that they too are in the race, so as to continue to engage the end consumer and his demands for watching TV anytime, anywhere. As recently was done with the launch of our exclusive beforeTV feature which telecasts shows hours before television.”
Prior to joining Zee, Anand was with OnMobile Global.