Campaign India Team
Feb 09, 2016

Archana Anand elevated as business head of dittoTV

She was at Zee Digital Convergence prior

Archana Anand elevated as business head of dittoTV
Archana Anand, vice president and head – global business development, performance marketing and life cycle management, Zee Digital Convergence (ZDCL), has been elevated as the business head of its OTT offering dittoTV. She replaces EVP and business head Manoj Padmanabhan, who ran ditto TV since August 2013, moving from parent Zee Network where he was head of digital marketing.
Anand will report to Debashish Ghosh, CEO. Prior to joining Zee, she was with OnMobile Global.
Ghosh said, “The OTT Industry is at an influx point with competition hotting up and things looking better than ever before in terms of choices for the end consumer. Content and broadcast behemoths have all woken up to this reality and are quickly ensuring that they too are in the race, so as to continue to engage the end consumer and his demands for watching TV anytime, anywhere. As recently was done with the launch of our exclusive beforeTV feature which telecasts shows hours before television.”
Prior to joining Zee, Anand was with OnMobile Global.
Campaign India

Related Articles

Just Published

13 hours ago

Skore introduces Nothing to narrow the intimacy gap

Watch the film conceptualised by McCann Worldgroup India here

14 hours ago

Warc Awards for Effectiveness 2022: Jitender Dabas, ...

Dabas is part of the 'brand purpose' category while Bhatt will judge entries in 'instant impact' category

15 hours ago

Oyo drives you to your best stay

Watch the film conceptualised by Oyo's in-house team here

17 hours ago

Jasprit Bumrah unleashes the toofan with Thums Up

Watch the film conceptualised by Ogilvy here