Paradeep Phosphates launches two integrated campaigns featuring Rahul Dravid

Paradeep Phosphates Limited (PPL), a private-sector fertiliser producer, has announced cricket legend Rahul Dravid as its brand ambassador, aligning two names synonymous with trust, discipline, and performance. This partnership coincides with the launch of two nationwide campaigns. This are 'Kheti Ka Game Changer' promoting Jai Kisaan Navratna Nano Shakti Nano DAP, and 'NPK & Organic Fertilizers Ki Winning Team' highlighting PPL’s NPK and organic fertiliser range.

Both campaigns use simple cricket analogies to make complex agronomic concepts easy to grasp. In 'Kheti Ka Game Changer', nano formulations are positioned as a true game-changer, delivering millions of bio-compatible nanoparticles per drop for faster nutrient absorption, reduced wastage, and improved yields — mirroring Dravid’s leadership and strategic guidance on the cricket field.

The balanced fertilisation campaign uses a 'team' analogy, casting key fertilisers as players: Jai Kisaan Navratna 20:20:0:13 as Captain, TSP 46% P as Star Opener, and NPK 19:19:19 as All-Rounder, complemented by organic fertilizers as the 'Mitti ke Rakshak' that preserves soil health.

Suresh Krishnan, managing director and CEO, PPL, said, “Rahul embodies the values we uphold — trust, consistency, and evidence-led approaches. Together, we aim to empower farmers to become game changers in their fields, achieving higher yields and sustainable outcomes season after season.”

Dravid added, “Farmers and sportspersons share a similar mindset — patience, timing, and the right support systems are key. I’m proud to partner with PPL to help farmers make informed choices.”

Both campaigns will roll out across TV, digital, and print, reinforcing PPL’s commitment to educating farmers on innovative, sustainable farming practices, with the aim of reaching farmers nationwide.