Orchard Advertising has won the creative mandate for Onn, the men's premium innerwear brand of Lux Industries. The agency's Mumbai branch will handle this account.
Meridian Communications was the incumbent on the account.
Partha Sarkar, vice president and branch head at Orchard Advertising, said, “Orchard won the account on the basis of the strategy we presented. We looked at the brand with our HumanKind approach and arrived at a communication plan for the brand which will help establish a better connect with its core audience. We are currently developing the campaign in partnership with the client.”
Shah Rukh Khan is the brand endorser for the Lux Onn brand. The agency is developing a new campaign scheduled to be released later this year.