The Leo Group has announced the appointment of Kaizad Pardiwalla to head Orchard Advertising as COO. He will be based in Mumbai. Prior to this he was branch head, Mumbai at Grey.
Commenting on his appointment, Saurabh Varma, CEO, The Leo Group, said, “We are delighted to welcome Kaizad to The Leo Group. Orchard, over the last year, has grown by 40 per cent YoY and has an incredible momentum. We required a leader with integrated experience to take Orchard Advertising to the next level. Kaizad, with his media-agnostic approach to brand building, is possibly the best candidate to add value to our clients’ businesses.”
Pardiwalla said, “The way brands tell stories is changing from the 30 sec TVC to engaging the customer in conversations and making them part of the brand story as advocates. Orchard, with its incredibly talented team has always done great work and is now poised to lead this evolution into true trans-media integration. I am extremely happy that I'm a part of this evolution and look forward to sharing my unique experience straddling digital and traditional advertising with my team at Orchard to help us create truly integrated experiences for our clients.”
In a career spanning 18 years, Pardiwalla has also worked with Lowe Lintas and Ogilvy & Mather.