Opinion
Sanghamitra Khatu
Oct 23, 2018

Opinion: What the ‘Indian #MeToo’ campaign means for content providers, media planners and brands

The author believes that this is the right time to use content to reach out to audiences

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

1 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

2 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Adani seeks single agency for INR 600-crore media overhaul

3 Adani seeks single agency for INR 600-crore media overhaul

Birla Opus Calista showcases stain resistance in new campaign

4 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

5 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

6 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

India’s quick commerce surge exposes a discipline gap for marketers

7 India’s quick commerce surge exposes a discipline gap for marketers

How Perfetti’s marketing formula endures amid India’s changing tastes

8 How Perfetti’s marketing formula endures amid India’s changing tastes

Johny Lever features in KFC’s new Feastival campaign

9 Johny Lever features in KFC’s new Feastival campaign

Winners of Agency of the Year 2025-South Asia announced

10 Winners of Agency of the Year 2025-South Asia announced

Related Articles

#MeToo: Advertising speaks up
Advertising
Oct 08, 2018
Campaign India Team

#MeToo: Advertising speaks up

A tribute to Fali Vakeel: Indian advertising's 'last Mad Man'
Advertising
Mar 18, 2024
Gunjan Prasad

A tribute to Fali Vakeel: Indian advertising's ...

Opinion: Mind your language, because your language minds you
Marketing
Feb 01, 2024
Gulshan Singh

Opinion: Mind your language, because your language ...

Opinion: Mastering corporate communications amid global political unrest
PR
Jan 04, 2024
Bhaskar Majumdar

Opinion: Mastering corporate communications amid ...

Just Published

Publicis turns 100: history, family, warrior spirit and a huge cake at Paris party
Advertising
12 hours ago
Gideon Spanier

Publicis turns 100: history, family, warrior spirit ...

Campaign reports from centenary bash for French agency group.

Omnicom warns staff in-office requirement will ‘increase over time’
Advertising
13 hours ago
Will Green

Omnicom warns staff in-office requirement will ...

The in-office policy was updated in November, when Omnicom acquired Interpublic Group.

IPL’s ecosystem value dropped 20% in 2025: Brand Finance
Marketing
14 hours ago
Campaign India Team

IPL’s ecosystem value dropped 20% in 2025: Brand ...

Despite this, the IPL set a groundbreaking online broadcasting record, with over 384.6 billion minutes of watch time.

Reimagining creative work through the new labour codes
Advertising
16 hours ago
Girish Rowjee

Reimagining creative work through the new labour codes

The codes do not limit creativity. Rather, it helps unlock it–consistently, ethically, and at scale.