Following the controversy over the Tsunami ad created by DDB Brazil for WWF, the One Club has announced some new rules to check fake ads.
The organization has stated that any agency or regional office of an agency that enters an ad made for nonexistent clients, or made and run without a client’s approval, will be banned from entering the One Show for a period of five years. Also, the team credited on the “fake” entries will be banned from entering the One Show for the same duration. An agency or regional office of an agency that enters an ad that has run once, on late night TV, or has only run because the agency produced a single ad and paid to run it themselves (The One Club reserves the right to review ‘late-night, ran-once’ and launch versions, at their discretion) will be banned from entering the show for three years. If it is learnt that the ad was created expressly for award show entry, the penalty will hold.
The organization has stated that any agency or regional office of an agency that enters an ad made for nonexistent clients, or made and run without a client’s approval, will be banned from entering the One Show for a period of five years. Also, the team credited on the “fake” entries will be banned from entering the One Show for the same duration. An agency or regional office of an agency that enters an ad that has run once, on late night TV, or has only run because the agency produced a single ad and paid to run it themselves (The One Club reserves the right to review ‘late-night, ran-once’ and launch versions, at their discretion) will be banned from entering the show for three years. If it is learnt that the ad was created expressly for award show entry, the penalty will hold.
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