Campaign India Team
Sep 09, 2009

One Show gets tough on scams

Following the controversy over the Tsunami ad created by DDB Brazil for WWF, the One Club has announced some new rules to check fake ads.

One Show gets tough on scams
Following the controversy over the Tsunami ad created by DDB Brazil for WWF, the One Club has announced some new rules to check fake ads.

The organization has stated that any agency or regional office of an agency that enters an ad made for nonexistent clients, or made and run without a client’s approval, will be banned from entering the One Show for a period of five years. Also, the team credited on the “fake” entries will be banned from entering the One Show for the same duration. An agency or regional office of an agency that enters an ad that has run once, on late night TV, or has only run because the agency produced a single ad and paid to run it themselves (The One Club reserves the right to review ‘late-night, ran-once’ and launch versions, at their discretion) will be banned from entering the show for three years. If it is learnt that the ad was created expressly for award show entry, the penalty will hold.

 

Source:
Campaign India

Related Articles

Just Published

2 days ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

2 days ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

2 days ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

2 days ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.