Campaign India Team
Jun 22, 2013

O&M Mumbai most effective agency office globally, again: 2013 Effie Effectiveness Index

Unilever most effective advertiser, Coca-Cola most effective brand, WPP most effective advertising holding company

O&M Mumbai most effective agency office globally, again: 2013 Effie Effectiveness Index

Effie Worldwide and marketing intelligence service Warc revealed the global results of the Effie Effectiveness Index 2013 on 21 June.

Ogilvy & Mather’s Mumbai office has been recognised as the most effective individual agency office globally by the Index. This is the second consecutive year that the agency has bagged the accolade.

Effie Worldwide announced that Unilever is the most effective marketer, and Coca-Cola  the most effective brand in the world. For the second year in a row, WPP is the most effective holding company and Ogilvy & Mather is the most effective agency network.

Ukraine-based agency Banda debuted on the Effie Index as the number one ranked independent agency, according to the Index.

Carl Johnson, chairman of the board of directors, Effie Worldwide, and co-Founder of Anomaly, said, “Now that the Global Effie Index is in its third year, shifts and trends can be studied and leveraged on a global and regional basis for maximum impact and learning. With over 40 programs focused on effectiveness worldwide, the Effie Awards add a healthy element of competition amongst the industry's top performers.”

Launched in 2011, the Effie Index recognises the ‘architects of the most effective marketing communications ideas from around the world’.

The global Index was released at the Cannes International Festival of Creativity currently underway.

According to 2013 Effie Effectiveness Index (in order of rank):

Most Effective Advertisers (global): Unilever (1), Procter & Gamble (2), Coca-Cola (3), Nestle (4th) and McDonald's (5th).

Most Effective Brands (global):  Coca-Cola (1), McDonald’s (2), Pepsi (3), Vodafone (4) and Volkswagen (5)

Most Effective Advertising holding company: WPP Group (1), Omnicom (2), Publicis Groupe (3)

Most effective agency network: Ogily & Mather (1) BBDO Worldwide (2)  and McCann Worldgroup (3)

Source:
Campaign India
Tags

Related Articles

Just Published

3 hours ago

CenturyPly appoints Wunderman Thompson for ...

Account won post a multi-agency pitch

15 hours ago

Debate: The epitaph of classical advertising ...

Roshan Abbas and Swapan Seth debated on the topic in the second edition of The Advertising Club's 'vice and versa' series

16 hours ago

Head & Shoulders gets Ranveer Singh to rap for a ...

Disha Patani and Sara Ali Khan are also part of the campaign conceptualised by Autumn Grey and Madison PR

2 days ago

WhatsApp shows how its connecting relations during ...

Watch the films conceptualised by BBDO India here