Advertising The Work
Campaign India Team
Jun 02, 2010

Ogilvy's new TVC for Lenovo aims to create bold, new look

Lenovo has launched its new Master Communication Platform (MCP), a worldwide marketing communications strategy to position Lenovo's brand and products. The latest Lenovo Think and Idea campaigns feature designs and messages based on Lenovo's new MCP.Ogilvy (Bangalore) has created a new television commercial for the MCP and tries to create a bold new look for Lenovo's Ideapad range of notebooks.WATCH TVC here

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

When a reel breaks the internet: Inside Hilton’s 1.9 billion views ad with Deepika Padukone

1 When a reel breaks the internet: Inside Hilton’s 1.9 billion views ad with Deepika Padukone

Adobe launches ad making tool for small businesses

2 Adobe launches ad making tool for small businesses

When Prime Video ads guess your mood before you watch

3 When Prime Video ads guess your mood before you watch

Dentsu bets on podcasting as India’s audio market matures

4 Dentsu bets on podcasting as India’s audio market matures

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

Blog: Har ghar tiranga made easier

6 Blog: Har ghar tiranga made easier

Sister act: Raksha Bandhan ads drop the thali trope

7 Sister act: Raksha Bandhan ads drop the thali trope

IPG cuts 2,400 jobs in first half of 2025 ahead of Omnicom takeover

8 IPG cuts 2,400 jobs in first half of 2025 ahead of Omnicom takeover

When clicks don’t cut it: Why Gen Z attention is the new advertising currency

9 When clicks don’t cut it: Why Gen Z attention is the new advertising currency

Google plugs into India’s quick commerce ad rush

10 Google plugs into India’s quick commerce ad rush

Related Articles

Lenovo shifts from awareness to experience to sell enterprise AI
Advertising
10 hours ago
Campaign India Team

Lenovo shifts from awareness to experience to sell ...

Whodunit by algorithm: Is AI the new auteur?
Advertising
Apr 09, 2025
Vinita Bhatia

Whodunit by algorithm: Is AI the new auteur?

Samsung named Spikes Asia 2025 Advertiser of the Year
Advertising
Mar 06, 2025
Staff Reporters

Samsung named Spikes Asia 2025 Advertiser of the Year

Lenovo Yoga 2 promises more of what you want
Advertising
Nov 12, 2014
Campaign India Team

Lenovo Yoga 2 promises more of what you want

Just Published

Micro-influencers, major shifts: India’s new marketing frontier
Marketing
9 hours ago
Little Yadav

Micro-influencers, major shifts: India’s new ...

From beauty to banking, smaller-town creators are proving cost-efficient and culturally fluent, forcing agencies to rethink strategy and scale.

Lenovo shifts from awareness to experience to sell enterprise AI
Advertising
10 hours ago
Campaign India Team

Lenovo shifts from awareness to experience to sell ...

INSIDE THE AD: The ThinkPad Aura campaign swapped conventional ads for live demos and OOH spectacles, testing whether hands-on exposure can sway decision-makers.

A quarter of marketers are ‘stressed all the time’
Advertising
10 hours ago
Joseph Arthur

A quarter of marketers are ‘stressed all the time’

Research reveals that many marketers are struggling to strike a productive work-life balance, with some failing to detach themselves from their job while on holiday.

Aquatein’s growth plan mixes wellness with numbers game
Advertising
14 hours ago
Vinita Bhatia

Aquatein’s growth plan mixes wellness with numbers game

With actor Suniel Shetty’s investment and recent rebrand, the functional nutritional startup juggles storytelling, retail expansion, and the discipline of CAC and ROAS, while eying INR 50 crore revenue.