Campaign India Team
Jun 02, 2010

Ogilvy's new TVC for Lenovo aims to create bold, new look

Lenovo has launched its new Master Communication Platform (MCP), a worldwide marketing communications strategy to position Lenovo's brand and products. The latest Lenovo Think and Idea campaigns feature designs and messages based on Lenovo's new MCP.Ogilvy (Bangalore) has created a new television commercial for the MCP and tries to create a bold new look for Lenovo's Ideapad range of notebooks.WATCH TVC here

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

10 hours ago

Dyson launches review of $500m media account

IPG Mediabrands is the incumbent on the account.

11 hours ago

Approach Gen Z by mindset, not age

Raised in an era of constant reinvention, this generation has developed a keen instinct for what’s real and what’s performative.

12 hours ago

IPG Q3 earnings show decrease in revenue, but ...

The holdco’s cost-cutting reductions in workforce and office space led to profit.

13 hours ago

How necessity, not hype, birthed Liqvd Asia's ...

By embedding AI into its new production model, the agency aims to balance automation with emotion — scaling storytelling without losing its human core.