Campaign India Team
Apr 30, 2018

Ogilvy bags Chumbak's creative mandate

Account won post a multi-agency pitch

Ogilvy bags Chumbak's creative mandate
Ogilvy & Mather has won the creative mandate for Chumbak post a multi-agency pitch. The brand that started off by retailing Indian souvenirs has expanded as a lifestyle brand with offline presence in 12 cities. The agency's Bengaluru office will handle the account. 
 
According to a statement from the agency, a brand campaign is to break around Diwali this year.
 
Vivek Prabhakar, CEO and co-founder of Chumbak, said, "With the strong growth we have seen across our retail and online channels and our fast growing portfolios across fashion and home, we realised the need to work with a strong creative partner to help harness the Chumbak story. In Ogilvy we found the perfect partner to realise our ambitions both as a brand and a business."
 
Madhukar Sabnavis, vice chairman and director - client relations, Ogilvy and Mather, India, said, "Chumbak is an amazing brand that has built a substantial cult following over the last few years. We are happy to partner them in the next stage of their brand building journey. What's exciting is how to maintain the balance between consumer needs and designer dreams and intuition as Chumbak expands its footprint in the country."
 
 
 
 
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Times Now builds the suspense ahead of India ka result
Premium
4 hours ago

Times Now builds the suspense ahead of India ka result

Watch the digital film conceptualised by Times NOW here

Premium
Sam Singh quits GroupM, Prasanth Kumar (PK) to take over
Premium
6 hours ago

Sam Singh quits GroupM, Prasanth Kumar (PK) to take ...

Singh will join ByteDance India, a technology company specialising in content platforms as its VP, Monetisation

Premium
Madison Hiveminds bags the Domino's digital mandate
Premium
7 hours ago

Madison Hiveminds bags the Domino's digital mandate

The scope of work includes all forms of digital marketing including digital strategy, programmatic buying, digital media buying, performance and SEO marketing campaigns

Premium
Hindustan Times provides an alternative to TV News; ties up with editorji
Premium
8 hours ago

Hindustan Times provides an alternative to TV News; ...

The tie-up will offer a comprehensive coverage of the general election 2019 results on counting day