Campaign India Team
Apr 30, 2018

Ogilvy bags Chumbak's creative mandate

Account won post a multi-agency pitch

Ogilvy bags Chumbak's creative mandate
Ogilvy & Mather has won the creative mandate for Chumbak post a multi-agency pitch. The brand that started off by retailing Indian souvenirs has expanded as a lifestyle brand with offline presence in 12 cities. The agency's Bengaluru office will handle the account. 
 
According to a statement from the agency, a brand campaign is to break around Diwali this year.
 
Vivek Prabhakar, CEO and co-founder of Chumbak, said, "With the strong growth we have seen across our retail and online channels and our fast growing portfolios across fashion and home, we realised the need to work with a strong creative partner to help harness the Chumbak story. In Ogilvy we found the perfect partner to realise our ambitions both as a brand and a business."
 
Madhukar Sabnavis, vice chairman and director - client relations, Ogilvy and Mather, India, said, "Chumbak is an amazing brand that has built a substantial cult following over the last few years. We are happy to partner them in the next stage of their brand building journey. What's exciting is how to maintain the balance between consumer needs and designer dreams and intuition as Chumbak expands its footprint in the country."
 
 
 
 
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Media360 India: 'Print plus digital is a bomb of a combination'
Premium
15 hours ago

Media360 India: 'Print plus digital is a bomb of a ...

A panel that consisted of Ashish Bhasin, Ambi Parameswaran, Kaacon Sethi and Rameet Arora discussed the future of the Indian print industry at Media360 India

Premium
Media360 India: The present, the future and some fun predictions
Premium
16 hours ago

Media360 India: The present, the future and some ...

Wavemaker's Kartik Sharma lists down trends he expects to see in the media fraternity in the coming years

Premium
Media360 India Awards: iProspect, Switzerland Tourism bag top honours
Premium
1 day ago

Media360 India Awards: iProspect, Switzerland ...

Performics.Resultrix, Mahindra Rise, Columbus India, Viacom18, VRL Media also bag Golds

Premium
Media360 India: Images from the Summit
Premium
1 day ago

Media360 India: Images from the Summit

The second edition of the Media360 India Summit was held in Mumbai on 19 March 2019. View images from the event here.