Ogilvy & Mather has won the creative mandate for Chumbak post a multi-agency pitch. The brand that started off by retailing Indian souvenirs has expanded as a lifestyle brand with offline presence in 12 cities. The agency's Bengaluru office will handle the account.
According to a statement from the agency, a brand campaign is to break around Diwali this year.
Vivek Prabhakar, CEO and co-founder of Chumbak, said, "With the strong growth we have seen across our retail and online channels and our fast growing portfolios across fashion and home, we realised the need to work with a strong creative partner to help harness the Chumbak story. In Ogilvy we found the perfect partner to realise our ambitions both as a brand and a business."
Madhukar Sabnavis, vice chairman and director - client relations, Ogilvy and Mather, India, said, "Chumbak is an amazing brand that has built a substantial cult following over the last few years. We are happy to partner them in the next stage of their brand building journey. What's exciting is how to maintain the balance between consumer needs and designer dreams and intuition as Chumbak expands its footprint in the country."
