Nova Medical Centers unveils new brand identity and name

The new identity has been designed by Ray + Keshavan

Feb 21, 2012 02:52:00 PM | Article | Campaign India Team

Nova Medical Centers has unveiled its new brand identity, meant to express the surgery provider's new positioning – “The joy of good health”.  Nova Medical Centers will now be known as Nova Specialty Surgery.

According to the company, "The logo symbol “n” represents through its fluid shape, the vitality of life. The simplicity of the overall design cues the uncomplicated and personal care that patients and their families have come to experience at Nova.  To complete the look, a vibrant blue-green color vignette has been used to leave onlookers with a carefree and joyous feeling."

Suresh Soni, chairman and chief executive officer, Nova Specialty Surgery, said, “This new logo symbolises our commitment towards bringing world-class surgical care to the masses in India.  Our new logo and identity will enable us to spread our services and ethos in a simpler, more enthusiastic fashion and promote a feeling of 'joie de vivre'.”

A spokesperson from Ray + Keshavan, the branding and design consultancy, said, “The focus of the Nova Specialty Surgery rebranding exercise has been to communicate the uniqueness of this care model, best exemplified in the saying ‘life is not merely to be alive but to be well’.”