Neo Sports ropes Harbhajan Singh as brand ambassador

Neo Sports has signed up cricketer Harbhajan Singh (pictured) as its brand ambassador, to promote cricket on Neo Cricket.

As the brand ambassador, Singh will spearhead the channel's publicity activities, including events, on-ground activities and special presence in on-air shows on the channel.

Commenting about the development, Abhishek Verma, head, marketing and communications, Neo Sports said, “Choosing a seasoned cricketer like Harbhajan as the brand ambassador of our channel was obvious as his competent personality and sportsman spirit complements with our brand persona. We wanted a brand ambassador who would epitomize achievement, youthfulness, spontaneity in addition to a significant fan base.  Being the No.1 Sports channel, we are pleased to be associated with one of the leading cricketer who will spearhead our engagement with our audiences.”

Added Singh, “It is a privilege to be associated with Neo Cricket as their brand ambassador. We share a common passion which is cricket. The channel is bringing cricket to the homes of every Indian cricket fan. I am glad to be the medium of reaching out to the cricket crazy fans of India to promote the cricketing season on Neo Cricket.”