Mudra wins Femina account

Mudra Mumbai has won the creative duties for Femina. Arijit Ray, executive VP and Head - Mudra Mumbai (pictured) said, “This is a prestigious win for us. Femina has almost mirrored the evolution of the Indian woman over the years. We are looking forward to charting a course for a vibrant brand like Femina along with the brand team, in the months to come.”

Prachi Tiwari, brand publisher - Femina said, “Mudra brings to the table a unique approach and a specific understanding of brands within the media space and various other categories. For Femina, which has been the voice of the Indian woman for decades, maintaining its leadership position with a fresh point of view is vital for us.”

Femina is published by Worldwide Media Group, a joint venture between BBC Worldwide and Bennett Coleman Company Limited (BCCL).