Worldwide Media’s Femina has launched its online portal www.femina.in. Mudra has designed a print and outdoor campaign for the portal to target young Internet savvy audience.
www.femina.in includes content from the latest issue, preview to the future issues and articles on topics like health, fashion and relationships. It also includes communities, polls, contests and an ‘ask the experts’ section.
See the two of the ads here:
Talking about the campaign, Venkatagiri Rao, creative director, Mudra says, “Femina is talking to the young women through its online portal. It is being positioned as women’s friend 24/7. The campaign’s objective was to show that Femina understands the issues that women go through. We have shown very real situations in the campaign. It captures women’s thoughts and emotions. The ads reflect the content on the portal.”
The media mix includes print and outdoor. An online contest and on-ground activations will soon be launched.
Office Head : Arijit Ray
CCO : Bobby Pawar
Copy : Venkatagiri Rao
Art : Sanket Wadvalkar
Account Planning : Mehak Jaini
Account Management : Sonali Ryan, Shreya Jha, Kashmira Talati
Photographer : Varun Mehta