Campaign India Team
Mar 12, 2012

MMGB: Chevrolet's sitcom campaign

WATCH the TVC here

MMGB: Chevrolet's sitcom campaign

To get rid of your Monday Morning Gloom we've got you Chevrolet's new campaign from Goodby Silverstein & Partners. The campaign takes the tone of a sitcom and follows the story of Kyle as he begins work at a Chevrolet dealer.

The video series was directed by Randall Einhorn who has directed The Office and Modern Family Parks among others.

 

Source:
Campaign India

Related Articles

Just Published

2 days ago

Campaign roundup: Week of 20 October

The latest ad films and campaigns from brands like District by Zomato, CRIF India, Himalaya BabyCare, Episoft, House of Glenfiddich, Cumin Co. Scalefusion, and more, in our weekly roundup.

Oct 17, 2025

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.

Oct 17, 2025

Five rules for crafting a high-impact festive campaign

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.

Oct 17, 2025

When creativity meets code: The human algorithm problem

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.