Campaign India Team
Nov 28, 2016

MMGB 2: Working parents in advertising, are you listening?

View the film by mcgarrybowen for NABS UK's initiative here

MMGB 2: Working parents in advertising, are you listening?
Now, here's a universal problem of working parents and their struggle to balance work and life with kids. Perhaps a tougher problem for those in human capital-focused industries like advertising. But just as true in India, as it is in the UK. 
 
NABS, the UK charity that works for the well-being of people in advertising and media, has a dedicated 'Working Parents Initiative'. 
 
Promoting the same is this film by mcgarrybowen, urging working parents to listen to the 'Little Voices' missing their love.
 

For more on the initiative, read the story here. Perhaps its time for The Advertising Club, AAAI or the IAA India chapter to focus on the subject, too.

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

6 hours ago

NDTV Launches Art Awards to recognize Indian ...

The Masterstroke Art Awards will spotlight artists, institutions, and patrons shaping India's cultural identity, with the inaugural edition set for February.

12 hours ago

IndiGo crisis: A case for more heart, less script

In an era where outrage escalates in minutes, the airline’s December meltdown is a masterclass in what not to do.

13 hours ago

Upping the game: How Indian game developers can ...

While India has massive download volume, only a small percentage are high-value payers.

16 hours ago

Zen Diamond’s four-act launch outruns the celebrity ...

A phased rollout amplified brand ambassador Jennifer Lopez’s film organically, clocking 30,41,862 impressions and 85,209 engagements beyond the usual endorsement spike.