Mindshare ropes in Loderstar UM’s Rajit Desai

Mindshare has brought in Rajit Desai to strengthen its consulting and analytics discipline in the West. Desai joins as partner, Mindshare Consulting, and will report to head of practice Sandeep Pandey.

In his last assignment, Desai was vice-president and head of lab center (research and strategy hub) at Lodestar UM. In a career spanning 16 years, Armed with around 16 years, Desai has worked with HTA, Sony, Times Now, Media e2e and Turner Broadcasting.

On the new appointment, Sandeep Pandey, head of practice, principal partner – consulting and analytics, Mindshare, said, “Our nature of work requires people from strong consulting and business strategy profile and Rajit has a combination of both. It is part of our larger talent restructuring within consulting discipline and you will hear soon about many senior profiles joining from different industries."

On his move to Mindshare, Desai said, “This exciting role is a logical next step for me. I see this as a big opportunity and I look forward to help address client’s marketing and business problems and grow the practice along with the high quality team at Mindshare.”