Mindshare has named R Gowthaman COO, Apac, and Sudipto Roy as chief client officer for the region. They will continue to be based in Singapore.
For a year now, Gowthaman was CCO, Apac/ CEO, South and SE Asia. In his new role, he will focus on continued development and delivery of Mindshare’s services to marketers, across the marketing value chain - from emerging consumer activation at one end to big data management on the other, and a more effective business model for working with clients, informed an agency statement.
Gowthaman said, “I am extremely delighted to take on this role. I am especially looking forward to designing and rolling out new work streams that provide Mindshare’s clients with great new opportunities and accelerate sustainable growth of our business. Despite our scale and size, we are increasingly behaving more and more like a start-up – provocative, hungry, adaptive, full of energy all underpinned by a promise to be the agency of the future."
Roy takes over from Gowthaman as Apac chief client officer following a stint of over two years as managing partner, client leadership and partnerships. During this time, his primary responsibility was to run some of Mindshare’s key accounts including Unilever, Kimberly Clark, Lenovo and others.
Besides his role as CCO, Roy will also spearhead creation of a stronger open source collaboration model around Mindshare’s key clients, with relevant partners from WPP as well as other independent companies, the statement added. Roy will report to Gowthaman.
Roy said, “I am passionate about our clients’ businesses and how we think about them, so this move is exciting as it enables me to focus on what I really love. I believe we have a great opportunity to drive cutting edge thinking for Mindshare and our clients and fundamentally reimagine how we think about media services while continually raising the standards for how media agencies can drive ROI. I really look forward to this part of the journey."
Ashutosh Srivastava, chairman and CEO, Apac and growth markets, Mindshare, said, “We are privileged to have highly talented people like Gowthaman and Roy stepping into these roles – over the years, they have developed trusted relationships with our clients, by focusing on what they value most. These roles are incredibly crucial for us at this stage and will help Mindshare continue to lead the industry thinking, and shape its development and growth at an exciting time, where understanding of media, technology and effective data usage are becoming more and more central to brand success.”