Mindshare has brought in Anupriya Acharya as leader, Team Unilever, South Asia, a role previously handled by Ravi Rao before his elevation (he is now leader, South Asia, Mindshare).
In this role, Acharya will lead Team Unilever overseeing India, Pakistan, Bangladesh and Sri Lanka at Mindshare Fulcrum.
Announcing the appointment, Rao said, “Anupriya moves into this role from Singapore where she was chief executive officer, Aegis Media Singapore and is credited with doubling the operation in just over two years. Prior to Aegis Media, she was president, TME (The Media Edge) from 2005-2008. She is also no newbie at Group M. She set up mConsult under Vikram Sakhuja in 2004 and has been an integral part of Fulcrum from 2000-2003. So we welcome her back.”
Commenting on her new role in Mindshare, Acharya said, “I am most excited about this role. I have always had very fond memories of Fulcrum. Aegis Media Singapore position helped me gain an international and regional perspective and honed my intercultural management skills, while TME taught me handling extremely diverse set of clients and their different requirements. CP, Parle AOR, Indian Oil, Viacom 18’s Colors and Citibank were some of the key clients then. Now I was looking to get back to scale. This assignment was so timely and perfect.”
“I look forward to working closely with Ravi, Sudipto Roy who heads the team Unilever for APAC and David Pullan, global head of Team Unilever at Mindshare London, and to drive the aggressive Unilever agenda forward across South Asia. The scale is truly exciting and humbling at the same time. I am raring to go," she added.
Acharya has also worked at McCann Erickson and Ogilvy in her earlier years. She has over 16 years of experience in communication solutions.
