Mindshare adds leadership team for performance marketing

Aims to deliver integrated funnel products across its client portfolio

Sep 14, 2022 01:43:00 PM | Article | Campaign India Team

(Clockwise from top left: Sam Thomas; Rehan Ali; Pratishtha Dehariya and Atishay Agrawal)
Mindshare India has announced the appointment of Sam Thomas, Rehan Ali, Atishay Agrawal and Pratishtha Dehariya. 
With these appointments, Mindshare wants to strengthen its performance marketing capability to deliver integrated funnel products across its client portfolio. 
Sam Thomas has joined as head of performance and product; Rehan Ali is appointed as partner – performance (North and East); Atishay Agrawal joins as senior director – of performance (South); and Pratishtha Dehariya has been onboarded as partner – performance (West). 
Amin Lakhani, CEO – Mindshare South Asia, said, ‘’As we observe the massive acceleration of digital adoption by consumers, it is imperative for us to deliver full-funnel integrated products for our clients. Strengthening our performance capability further is a step in the right direction. The expertise  Sam and his team bring to Mindshare will allow us to continue supporting clients with their digital capabilities and performance excellence. I am certain that this team will play a pivotal role in the  brand transformation journey for our clients and will drive Mindshare’s ‘Good Growth’  proposition for them.’’
Menon said, “Performance marketing is becoming increasingly important to marketers and Sam, and his team bring in-depth knowledge of how brands can revamp their digital and performance strategies. We look forward to continuing enriching digital experiences for our clients.” 
Thomas will look after the performance business, productising services and building enhanced capabilities for clients. He will report to Gopa Menon,  digital head - Mindshare South Asia. Thomas moves from OMD Worldwide, where he was senior vice president-national digital head. He has over 20 years of experience and has also worked with Accenture and Everyday health, among others. 
He said, “I'm excited to join an agency like Mindshare, which has been at the forefront of performance marketing to help companies reach their business targets. Performance marketing is the backbone of brands' transformation as digital adoption takes over. I am looking forward to contributing to Mindshare’s ‘good growth’ journey by bridging the gap between seamless digital activation and implementation for its clients.” 
Ali will be based in Gurugram and bring in more efficiencies for the existing set of clients, by growing the performance marketing portfolio as well as support teams to bring new clients on board in the northern and eastern markets. 
Agrawal will be based in Bengaluru and will help grow the existing business and performance portfolio for the agency in the South. He moves from Merkle Sokrati, where he was senior manager-business strategy. With over seven years of experience, Agrawal has also worked with KPMG and Talview, among others. 
Dehariya will be based in Mumbai and will lead the performance business for Mindshare West. She moves from iProspect, where she was senior director-digital strategy and planning.
In a career spanning over 13 years, she has also worked with YouTube, PHD and MightyHive, among others.