MediaCom to handle Dell India's digital duties

Dell India has appointed MediaCom to handle its online digital media duties. The agency has been handling the offline media duties for Dell in India for close to three years out of their Bangalore office. 

MediaCom is Dell's global media partner.

Commenting on the appointment, Krishnakumar P, executive director, marketing, CSMB, Dell India said, “MediaCom has been a valuable partner for Dell for the last few years for our offline media needs. They have a dedicated and energetic team that has been a pleasure to work with and we look forward to their innovation and commitment to further our digital media practices in India. Dell has been on the path of transformation over the last year. With the right focus on customers, people, products, strategies and coverage we aim to ensure that technology acts as a key enabler for our customers giving them the power to do more.”

Debraj Tripathy, chief operating officer, MediaCom India,  added, “With this, we believe, Dell will gain huge value because of seamless integration of online and offline media inputs. We have a very special relationship with Dell and this move further reinforces the bond that MediaCom and Dell share, both in India as well as in other markets across the globe.”

“We have been partners to Dell India for over three years now. We are extremely delighted with this addition to our portfolio and look forward to delivering some great work for Dell in the digital domain", said, Anita Devraj Mookerjee, general manager, MediaCom Bangalore.